Sweden
RestrictedOnline Sales
Allowed
Offline Sales
Allowed
Legal Age
20+
Ban Scope
Partial
Allowed Product Types
Pod SystemRefillable
Purchase Channels
PharmacySpecialty StoreOnline
Required Certifications
Sweden TPD
Complete Policy Details
Latest Developments
1. Effective July 1, 2025, the sale of all flavored e-cigarettes (including menthol) is fully prohibited, and only flavorless or pure tobacco flavors are permitted (2024 amendment to the Nicotine Products Act).
2. Effective January 1, 2026, the nicotine concentration limit will be reduced from 20mg/mL to 15mg/mL, the pod capacity limit will be reduced from 2mL to 1.5mL, and the bottled e-liquid capacity will be reduced from 10mL to 5mL.
3. Starting October 2025, all e-cigarette products will be required to use a removable battery design (in compliance with the new EU battery regulation).
4. In March 2026, the Swedish Tax Agency (Skatteverket) will launch a real-time digital traceability system for e-cigarette products, and all points of sale must report transaction data through an API.
Policy Trends
1. In 2027, the plan is to further lower the upper limit for nicotine concentration to 10mg/mL, and to prohibit all nicotine products except for medical use.
2. It is proposed to raise the purchasing age from 20 to 21 (the legislative proposal was already submitted to Parliament in May 2026).
3. Advance the "Nicotine-Free 2040" goal, under which e-cigarettes may only be sold as smoking-cessation medicines by prescription.
Taxation
Nicotine-containing e-liquid: 18 SEK/mL (from 1 January 2026, previously 15 SEK/mL)
Nicotine-free e-liquid: 6 SEK/mL
Environmental tax: disposable devices were previously banned, now an environmental surcharge of 8% of the retail price is levied on rechargeable devices (from July 2025)
VAT: 25%
Sales Channel Restrictions
Sales of any nicotine products (including e-cigarettes) are prohibited in convenience stores, supermarkets, and gas stations.
Sales are restricted to licensed pharmacies (Apotek) and specially authorized specialty e-cigarette stores (the latter must apply for a special MPA permit and pay an annual fee of 20,000 SEK).
Vending machines are completely prohibited.
Online sales: Sales are permitted only through the official websites of licensed pharmacies using dual age verification via BankID + facial recognition, and such sales must be connected to the national age verification gateway (CeVI). General e-commerce platforms (such as Amazon and CDON) are completely prohibited.
Age Restrictions
20+
Flavour Restrictions
/Only unflavored or pure tobacco flavor is permitted (without any sweeteners, fruit, menthol, or cooling agents). All flavored products (including menthol) are fully banned from sale as of July 1, 2025.
Product Specifications
Nicotine concentration: ≤15 mg/mL (1.5%)
Pod capacity: ≤1.5 mL
Bottled e-liquid: ≤5 mL (containing nicotine)
Prohibited additives: diacetyl, acetoin, vitamin E acetate, all synthetic cooling agents (WS 3, WS 23), all sweeteners (sucralose, etc.), and any food-type flavorings
Ingredients must be disclosed down to trace level (≥0.01%), with CAS numbers listed
Packaging Requirements
Health warning: 75% of the front and back surface area must be covered (increased from 65% as of July 2025), background color Pantone Cool Gray 11C
Warning text (Swedish/English bilingual):
“Nikotin mycket beroendeframkallande” (Nicotine — highly addictive)
“Elektroniska cigaretter skadar hälsan” (Electronic cigarettes harm health)
Must be labeled: nicotine content (mg/mL and %), full ingredient list (in descending order), production batch number, shelf life, MPA registration number, battery recycling instructions
Prohibited: any brand logo, special fonts, graphics, metallic finish, fluorescent colors, misleading environmental claims
Packaging material must be FSC-certified cardboard, e-liquid bottles must use transparent bio-based plastic (SS EN 13432 compostable)
Advertising Restrictions
Comprehensive ban on all forms of e-cigarette advertising:
Traditional media (television, radio, print, outdoor)
All digital media (social media, paid search engine advertising, influencers/sponsored content)
Sponsorship activities, buy-one-get-one promotions, free samples
Only professional B2B industry trade shows (requiring prior notification to MPA, and prohibiting public entry) and static non-promotional displays inside licensed stores (≥3 meters from doors and windows, not visible from outside) are permitted
Notification Requirements
Mandatory pre-market notification: All products (including hardware and e-liquid) must be submitted through the MPA electronic notification system:
* Full ingredient analysis (requires ISO 17025 accredited laboratory)
* Emissions test report (aldehydes, heavy metals)
* Toxicological assessment (90-day inhalation study)
* Packaging design mockup (Swedish language)
* CE and electrical safety certificates
Notification fee: 6,200 SEK/product (2026 price)
Annual fee: 1,250 SEK/product, submit sales data and adverse reaction reports by March 31 each year
Any change to ingredients or hardware requires re-notification and payment of half the fee
Policy Documents
The Nicotine Products Act (Nikotinproduktlag SFS 2018:2088), latest amendment effective December 2025
The Electronic Cigarettes and Refill Containers Ordinance (Förordning om elektroniska cigaretter SFS 2024:567)
The Act on Amendment to the Act (2022:156) on Excise Duty on Nicotine (Lag om ändring i lagen (2022:156) om punktskatt på nikotin) 2025:110
MPA Enforcement Order LVFS 2024:12 (December 2025 amended version)
The Swedish Product Take-Back Ordinance (SFS 2024:789) concerning e-cigarette take-back responsibility
Competent Authorities
Swedish Medical Products Agency (Läkemedelsverket, MPA): responsible for product approval and market supervision.
Swedish Chemicals Agency (Kemikalieinspektionen, Ki): supervises ingredient safety and environmental compliance.
Swedish Tax Agency (Skatteverket): collects nicotine tax and environmental tax.
National Food Agency (Livsmedelsverket): inspects age verification enforcement at the retail level.
Consumer Ombudsman (Konsumentverket): handles complaints about illegal advertising.
Other
Sweden applies most of the above restrictions to nicotine-free e-cigarettes as well (except tax rates and nicotine concentration).
Individuals are prohibited from mailing or bringing e-cigarettes into the country from outside the EU (medical use requires special approval).
All importers must appoint a legal representative within Sweden and join a Swedish producer responsibility recycling organization (EPR).
Policy Details
1. Effective July 1, 2025, the sale of all flavored e-cigarettes (including menthol) is fully prohibited, and only flavorless or pure tobacco flavors are permitted (2024 amendment to the Nicotine Products Act).
2. Effective January 1, 2026, the nicotine concentration limit will be reduced from 20mg/mL to 15mg/mL, the pod capacity limit will be reduced from 2mL to 1.5mL, and the bottled e-liquid capacity will be reduced from 10mL to 5mL.
3. Starting October 2025, all e-cigarette products will be required to use a removable battery design (in compliance with the new EU battery regulation).
4. In March 2026, the Swedish Tax Agency (Skatteverket) will launch a real-time digital traceability system for e-cigarette products, and all points of sale must report transaction data through an API.
1. In 2027, the plan is to further lower the upper limit for nicotine concentration to 10mg/mL, and to prohibit all nicotine products except for medical use.
2. It is proposed to raise the purchasing age from 20 to 21 (the legislative proposal was already submitted to Parliament in May 2026).
3. Advance the "Nicotine-Free 2040" goal, under which e-cigarettes may only be sold as smoking-cessation medicines by prescription.
Last Updated: 2026-10