Russia
RestrictedOnline Sales
Prohibited
Offline Sales
Allowed
Legal Age
18+
Ban Scope
Partial
Allowed Product Types
Pod SystemRefillable
Purchase Channels
Specialty StoreConvenience StoreSupermarketGas Station
Required Certifications
Retail License
Complete Policy Details
Latest Developments
Significant increase in consumption tax: The consumption tax on nicotine containing liquids has been raised to 44 rubles/mL in 2025, to 46 rubles/mL in 2026, and is planned to gradually increase to 49-53 rubles/mL by 2028. Starting from 2026, no distinction will be made between tobacco and non tobacco nicotine, and all "nicotine containing liquids" will be subject to consumption tax. Nicotine free liquids are still exempt from taxation, but the government is discussing legislation to expand the scope of taxation.
Policy Trends
Continuously tightening, it is expected that regulatory efforts will be strengthened in the future. In September 2025, the parliament passed a bill on first reading, proposing a comprehensive ban on the production, import, and sale of disposable electronic cigarettes, citing the need to "curb youth addiction and environmental pollution"; The amendment will be passed in November 2025, and the final shift of consumption tax to 6.8 rubles per milliliter will be confirmed in March 2025. Starting from September 2026, the tobacco product licensing system will be implemented, and retail without a license can be held criminally responsible. Retail prices are included in the minimum price standard system. Starting from April 1, 2026, a mandatory digital labeling system (the "Honesty Label" system) will be implemented.
Taxation
Consumption tax: 42 rubles/mL (including nicotine liquid) in 2026, 44 rubles/mL in 2027, 46 rubles/mL in 2028. Value added tax of 20%. Environmental tax: 10 rubles per disposable electronic cigarette (effective from July 2024), cross-border e-commerce requires withholding and payment. Starting from January 2025, nicotine raw materials will be subject to a tax of 2.2 million rubles per kilogram. Unified retail price regulations prohibit sales below the prescribed price. Source: Russian Tax Code (Part Two), Art. 193, Paragraph 1
Sales Channel Restrictions
Prohibit online sales; Prohibition of vending machine sales; Limited to physical stores only. It is prohibited to sell in educational, cultural, sports, medical institutions, public transportation, state organs and other places. In September 2025, the parliament passed a comprehensive ban on disposable electronic cigarettes, prohibiting their production, import, and sale. Sales distance to educational institutions ≥ 100 meters. The license will be mandatory (implemented in September 2026). Source: Tobacco Act 2021 Amendment (effective January 1, 2021); Wholesale License Act (2025 Parliamentary Draft)
Age Restrictions
18+
Flavour Restrictions
unrestricted
Product Specifications
Nicotine ≤ 20mg/mL (including nicotine salts, as stipulated by the Tobacco Act). GOST R 58109-2024 mandates the prohibition of 11 additives, including diacetyl, and introduces a new ban on "pigments". CBD consumer goods are illegal. The ingredient standards are the same as A1 (nicotine purity ≥ 98%, distilled glycerol ≥ 94%, propylene glycol ≥ 95%). Capacity limit: Closed type smoke bomb ≤ 2mL; oil filled type ≤ 10mL (disposable) Source: GOST R 58109-2024 (mandatory implementation in 2024)
Hardware Requirements
Must pass the Russian GOST R 58109-2024 leak prevention test (inverted for 24 hours without leakage). The battery must comply with CU TR 004/2011 explosion-proof certification. Child protection design and equipped with automatic power-off (idle for 5 minutes). The label must use Russian to indicate nicotine concentration, production date, shelf life, and a warning of "Курениевредитваチемузоровью". Source: CU TR 004/2011 (Compulsory Enforcement of Customs Union Technical Regulations)
Packaging Requirements
Starting from June 2024, all nicotine products must cover 65% of health warning images and text, including the Russian warning phrase "Курениевредитваチемуздоровью". The e-liquid container must adopt a child proof opening design (press rotating lid, GOST R ISO 8317). Prohibit the use of design elements that may attract teenagers (cartoon images, metallic textures, etc.). Mandatory labeling for nicotine containing products: nicotine concentration, e-liquid capacity, manufacturer information, ingredient list, shelf life, etc. Recycling label（ ♻） It is necessary to indicate the recycling routes for batteries and plastics. Source: GOST R 58109-2024 (effective from June 2024); Ministry of Health Order 2024
Advertising Restrictions
Completely prohibit online, physical store, outdoor, television, and social media advertising; Prohibit the use of traditional tobacco trademarks; Prohibit free samples, discounts, coupons, and lottery tickets; Sponsorship activities are prohibited. Source: Federal Advertising Act (2024 Revision)
Notification Requirements
No mandatory notification obligation; Voluntary certification ($500-700, valid for 1-3 years). EAC certification is gradually becoming mandatory. Source: Law on Certification of Products and Service (No. 5151-I, Art. 5)
Policy Documents
Law No. 303 (revised in 2023); Law No. 15 (revised in 2024);
Federal Advertising Act (revised in 2024);
Tax Code of the Russian Federation (revised in 2024);
Bill No. 1170972-7 (to be reviewed in 2024); GOST R 58109-2024
Competent Authorities
1. The National Tax Authority and Customs Authority are responsible for enforcing electronic cigarette taxes
2. The Federal Service for the Oversight of Consumer Protection oversees safety and general consumer compliance
3. The Federal Antimonopoly Service of the Russian Federation controls the enforcement of marketing and advertising restrictions
4 Ministry of Finance
5 Ministry of Trade
6 Ministry of Health
Other
Product Certification Policy:
The product requires an EAC certificate; Previously, VOZOL's products were all applied for production by customers in Russia; No matter which sales channel the product enters
Policy Details
Significant increase in consumption tax: The consumption tax on nicotine containing liquids has been raised to 44 rubles/mL in 2025, to 46 rubles/mL in 2026, and is planned to gradually increase to 49-53 rubles/mL by 2028. Starting from 2026, no distinction will be made between tobacco and non tobacco nicotine, and all "nicotine containing liquids" will be subject to consumption tax. Nicotine free liquids are still exempt from taxation, but the government is discussing legislation to expand the scope of taxation.
Continuously tightening, it is expected that regulatory efforts will be strengthened in the future. In September 2025, the parliament passed a bill on first reading, proposing a comprehensive ban on the production, import, and sale of disposable electronic cigarettes, citing the need to "curb youth addiction and environmental pollution"; The amendment will be passed in November 2025, and the final shift of consumption tax to 6.8 rubles per milliliter will be confirmed in March 2025. Starting from September 2026, the tobacco product licensing system will be implemented, and retail without a license can be held criminally responsible. Retail prices are included in the minimum price standard system. Starting from April 1, 2026, a mandatory digital labeling system (the "Honesty Label" system) will be implemented.
Last Updated: 2026-10