1. In April 2026, cross-party members of the Romanian Parliament submitted a bill proposing to prohibit the use of e-cigarettes and heated tobacco devices in all enclosed public places. The bill proposes to redefine "smoking" to include the act of inhaling aerosols produced by heating or atomizing products containing tobacco, nicotine, or other substances intended for inhalation, with the exception of products for medical use.

Continuous strengthening of minor protection: Law No. 64/2024 has significantly strengthened the provisions on the protection of minors, expanded the scope of products prohibited for sale to minors, prohibited use within educational institutions, and increased penalties for violations. The scope of the smoking ban in enclosed public places is proposed to be expanded: a legislator's proposal plans to include e-cigarettes and HNB in the indoor smoking ban, and the bill is currently under parliamentary review. The sponsor of the proposal stated that current law already prohibits the use of traditional cigarettes in enclosed places, but the tobacco industry circumvents the relevant provisions through electronic devices.

E-liquid excise duty: 2026 increase to 1.03 Romanian Leu/mL (approx. 0.21 EUR/mL). As of 1 August 2025, excise duties on tobacco products increase by an average of approximately 10%. Romania has one of the highest vape taxes in the EU (adjusted for purchasing power parity). Excise duties on traditional cigarettes and e-liquid are expected to continue the staged increase trend in 2026. VAT: 19% (standard rate)

Sales of electronic cigarettes and refill containers to minors under 18 are prohibited. First offense: fine of approximately EUR 2,000 and suspension of business activity for 30 days; repeated offenses: fine of approximately EUR 4,000 and possible closure of the business. Sales of Vaping and Heating Products through vending machines are prohibited. Sales through easybox/locker devices (parcel pickup boxes) are prohibited. Cross-border distance sales to Romanian consumers are subject to indirect restrictions; Romanian retailers are also prohibited from making cross-border distance sales to consumers in EU Member States that have already prohibited such sales. Smoking and the use of any tobacco products, electronic cigarettes, and heating products are prohibited in all educational institutions.

18+

Mandatory CE certification: compliant with EU Low Voltage Directive 2014/35/EU. Child-resistant and tamper-evident (compliant with EN ISO 8317 standard). Leak-proof refill mechanisms. Mouthpiece material: food-grade PCTG or 316L stainless steel, BPA prohibited. Battery safety: compliant with IEC 62133 standard. Auto power-off function (after 5 minutes of inactivity).

Child safety lock (EN ISO 8317 standard) Leak-proof design Must be marked with the CE mark

Health warning: The warning must be displayed: “Acest produs conține nicotină. Nicotina creează dependență puternică” (This product contains nicotine. Nicotine causes strong addiction), covering the main display area of the packaging. Must include Romanian instructions (instructions for use, contraindications, side effects, manufacturer contact details). Packaging must be child-resistant, tamper-proof, and leak-proof. For mail/courier sales, a Romanian warning must be included: “ATENTIE! ACEST PACHET CONTINE PRODUSE DIN TUTUN SI/SAU PRODUSE CARE CONTIN NICOTINĂ: ASE VERIFICA VARSTA CLIENTULUI” (Warning! This package contains tobacco products and/or products containing nicotine. Please check the customer's age). Food/fruit/cartoon images and misleading advertising are prohibited.

Comprehensive ban on all media e-cigarette advertising, promotion and sponsorship: Ban on advertising in online media, print media, radio and audiovisual services. Ban on advertising in public spaces or events/locations with cross-border impact. Ban on outdoor billboards or public display structures. Comprehensive ban on sponsorship activities. Only permitted: publications targeting trade professionals and outside the EU under specific conditions.

Pre-market notification: Manufacturers or importers must submit written notification to the Ministry of Health at least 6 months before the planned market launch date. Notification is also required when a product has already been placed on the market or has undergone significant changes. Notification must be submitted through the EU-CEG (EU Common Entry Gate) electronic system. The following must be submitted: detailed manufacturer/importer information (including the responsible person within the EU), a complete list of ingredients and emissions, toxicological data on inhalation risks, nicotine dose and absorption information, a complete description of product components and refill mechanisms, manufacturing process and quality assurance. If the submitted information is incomplete, the Ministry of Health may request supplementary materials. Annual reporting: Manufacturers and importers must submit to the Ministry of Health by November 20 each year: sales data broken down by product type and brand, consumer demographics and usage trends, research summaries and marketing strategies. Adverse event monitoring: Any suspected adverse health effects must be monitored and reported, and immediate action must be taken upon discovery of unsafe products; the Ministry of Health may suspend or prohibit specific products and notify EU agencies.

Law No. 64/2024 (promulgated on March 28, 2024): amending and supplementing the existing law on tobacco products, electronic cigarettes, heated tobacco products and related products. Law No. 201/2016 (promulgated in 2016): the law establishing the conditions for the manufacture, presentation and marketing of tobacco and related products, transposing the EU TPD. Law No. 349 of June 6, 2002: "Law on the Prevention of the Consumption of Tobacco Products and Its Consequences," under which the use of electronic cigarettes is regulated. C8

1. Ministry of Health is responsible for all types of notifications, ingredients and hardware controls 2. General Customs Directorate is responsible for enforcing the ban on cross-border distance sales to Romanian consumers 3. National Agency of Fiscal Administration (NAFA) enforces other aspects of cross-border distance sales and collects the tax levied on electronic cigarettes 4. National Agency for Medicines and Medical Devices Agency issues medical or pharmaceutical licenses for electronic cigarette products to be used as medical/pharmaceutical products if the electronic cigarette products claim to have a positive effect on health or are sold as smoking cessation devices 5. General Directorate of Healthcare and Public Health and State Sanitary Inspections, under the leadership of the Ministry of Health, cooperate in detecting violations and enforcing legal measures