Paraguay
RestrictedOnline Sales
Prohibited
Offline Sales
Allowed
Legal Age
18+
Ban Scope
None
Allowed Product Types
Pod SystemDisposableRefillable
Purchase Channels
Specialty Store
Complete Policy Details
Latest Developments
In June 2025, the Paraguayan Senate passed a comprehensive electronic cigarette regulation bill with 35 votes, explicitly prohibiting the sale, supply, and use of electronic cigarette products to minors under the age of 18, and imposing significant restrictions on the commercialization, public use, and advertising of electronic cigarettes. After multiple deliberations, the Senate version has made improvements on multiple substantive provisions, and the bill has been submitted to the executive branch for decision on enactment or veto
Policy Trends
1. Unify electronic cigarettes into the tobacco product control system: Paraguay is placing electronic cigarettes and their related equipment, liquids, and traditional tobacco products under the same taxation and regulatory framework, and has achieved tax and definition unification through Law No. 7508/2025.
2. Prohibition of selling to minors: The minimum purchase age is set at 18 years old, and any sale of electronic cigarettes to teenagers is strictly prohibited.
3. Strengthen market entity sales and advertising restrictions: Legislation explicitly prohibits indirect sales online and non face to face, and imposes mandatory graphic and textual warnings on advertising, sponsorship, and packaging.
4. Health Warning Upgrade: Law No. 7508/2025 introduces image health warnings and updates the regulation of key terms, ingredients, and additives for electronic cigarettes.
5. Regulation of disposable electronic cigarettes: Paraguay currently allows the sale of disposable electronic cigarettes and has not yet introduced a ban on them; Regional waste management and recycling issues are still under discussion
Taxation
Value added tax (IVA): Standard tax rate of 10%
Sales Channel Restrictions
Sales license: E-cigarettes can only be sold in authorized stores, and non face-to-face sales channels such as the Internet, vending machines, mail orders, etc. are prohibited..
It is prohibited to sell to minors under the age of 18. Clear prohibition signs must be posted at the sales point, indicating the minimum age limit and prohibition regulations..
It is prohibited to sell in hospitals, educational institutions, sports facilities, public transportation, workplaces, and any indoor public places or workspaces where two or more people coexist..
Imports must be subject to taxation and customs control through DNIT to ensure the collection of Consumption Tax (ISC) (Law No. 7508/2025 authorizes the National Tax Administration (DNIT) to be responsible for law enforcement)
Age Restrictions
18+
Flavour Restrictions
unrestricted
Product Specifications
Upper limit of nicotine content: 20 mg/mL (2%). The Ministry of Health's Resolution S.G. No. 630 and other laws have established this restriction; The maximum allowable concentration is 20 mg/mL (2%).
List of banned additives (in accordance with Law No. 7508/2025 and other regulatory rules):
Vitamins and other additives that imply the health benefits of the product
Caffeine, taurine, or other stimulants related to energy and vitality
Additives with coloring properties; Additives that facilitate inhalation or ingestion of nicotine
Any form of cannabis (including extracts)
Additives with carcinogenic, mutagenic or reproductive toxicity.
The Tobacco Control Act also prohibits additives/ingredients that may induce minors to use them and restricts certain synthetic substances (such as diacetyl).
Taste restrictions: Currently, there are no regulations prohibiting or restricting the flavors of electronic cigarettes
Hardware Requirements
Product registration: All electronic cigarettes and their equipment, accessories (including atomizers, cartridges, etc.) must first be registered with the National Health Supervision Administration (Dinavis).
Anti child opening and tamper proof containers must meet leak proof requirements.
Battery safety: It must comply with international standards such as IEC 62133-2 CE or relevant market safety certifications.
The packaging must be labeled with health warnings in both Spanish and Guarani languages.
Sales point display and standards: Electronic cigarettes can be displayed at sales points, but end consumers are not allowed to directly access them (locked or inaccessible), such as supermarket counters, enclosed display cabinets, or enclosed display areas.
Packaging Requirements
Graphic Health Warning: Law No. 7508/2025 mandates the display of graphic health warnings on electronic cigarette packaging, covering at least 60% of the main surface of the packaging; The text warning section must be written in Spanish and Guarani, with half in each language..
Prior to the implementation of this law, products shall comply with existing packaging and labeling requirements before the formal release of warning content and rotation requirements for images.
Must bear a sign prohibiting sales to minors; Ingredient list; Explanation of the harmful effects of each component; date of manufacture; term of validity; Proper usage and storage instructions; A user manual page (including usage recommendations, contraindications, addiction, toxicity warnings, and quantitative and qualitative formulas for each ingredient).
It shall not contain any health statements (harmless, non-toxic, low-risk, etc.), and the use of words such as "light", "ultra light", "mild" is prohibited to avoid misleading expressions.
Advertising Restrictions
Prohibition of all forms of advertising and promotion (including point of sale advertising): According to Law No. 7508/2025, all forms of electronic cigarette advertising, promotion, and sponsorship are prohibited, except for signs allowing the display of product prices
Notification Requirements
Product registration: All electronic nicotine delivery systems (ENDS), nicotine free systems (SSSN), and accessories (including nebulizers, coils, cartridges, etc.) must be registered with the National Health Supervision Administration (Dinavis).
Importer/trader registration: All importers, exporters, distributors, and sellers must register with the competent authority and obtain the corresponding business license in accordance with Resolution S.G. No. 630 and Law 7508/2025.
The regulations require that the product ingredient list, nicotine concentration report, and packaging label style be submitted to Dinavis, a subsidiary of the Ministry of Health, for review.
Imported electronic cigarette products that have not been registered and have not paid the ISC consumption tax will be refused entry.
Policy Documents
Law No. 7508/2025: The core law regulates electronic nicotine delivery systems (ENDS) and similar nicotine free systems (SSSN) or other new devices and their substances used in electronic cigarettes and defines hygiene measures. Summary: Update key terms, add image health warnings, and regulate specific additives/ingredients for electronic cigarettes and their devices. The scope of application includes: prohibiting online sales, prohibiting direct sales through vending machines, and non face to face sales.
Law No. 5538 (promulgated in 2015): Paraguay's main tobacco product control law includes electronic cigarettes in the classification of tobacco products..
Ministry of Public Health and Social Welfare Resolution S.G. No. 630（2020 January 11th, 2022: Supplementary regulations to standardize the registration, packaging, labeling, sales, and advertising of electronic cigarettes
Competent Authorities
1 Medicines and Healthcare Products Regulatory Agency (MHRA)
2 National Trading Standards
3. Ofcom - Communications Services Regulatory Authority
Policy Details
In June 2025, the Paraguayan Senate passed a comprehensive electronic cigarette regulation bill with 35 votes, explicitly prohibiting the sale, supply, and use of electronic cigarette products to minors under the age of 18, and imposing significant restrictions on the commercialization, public use, and advertising of electronic cigarettes. After multiple deliberations, the Senate version has made improvements on multiple substantive provisions, and the bill has been submitted to the executive branch for decision on enactment or veto
1. Unify electronic cigarettes into the tobacco product control system: Paraguay is placing electronic cigarettes and their related equipment, liquids, and traditional tobacco products under the same taxation and regulatory framework, and has achieved tax and definition unification through Law No. 7508/2025.
2. Prohibition of selling to minors: The minimum purchase age is set at 18 years old, and any sale of electronic cigarettes to teenagers is strictly prohibited.
3. Strengthen market entity sales and advertising restrictions: Legislation explicitly prohibits indirect sales online and non face to face, and imposes mandatory graphic and textual warnings on advertising, sponsorship, and packaging.
4. Health Warning Upgrade: Law No. 7508/2025 introduces image health warnings and updates the regulation of key terms, ingredients, and additives for electronic cigarettes.
5. Regulation of disposable electronic cigarettes: Paraguay currently allows the sale of disposable electronic cigarettes and has not yet introduced a ban on them; Regional waste management and recycling issues are still under discussion
Last Updated: 2026-10