PK

Pakistan

Restricted
🌐
Online Sales
Allowed
🏪
Offline Sales
Allowed
🎂
Legal Age
18+
🚫
Ban Scope
None

Allowed Product Types

Pod SystemDisposableRefillable

Purchase Channels

Tobacco ShopOnline

Complete Policy Details

Latest Developments

In 2026, Pakistan does not have clear and unified regulations for electronic cigarette regulation, and electronic cigarettes are in a "grey market" state. The official tax rate is over 100%, forcing businesses to turn to informal channels.

Policy Trends

The bill is currently in the inter ministerial review stage, and after being formally submitted to the Senate, the electronic cigarette market will face stricter regulation

Taxation

-Sales tax: 25% (VAT) -ICMA proposes to add a 15% special consumption tax. -The official tax rate is over 100% (including tariffs, sales taxes, consumption taxes, etc.), mainly due to the lack of a unified tax rate structure.

Sales Channel Restrictions

-Physical stores: Only stores holding a Tobacco Monopoly License are allowed to sell, and independent display counters must be set up -Online sales: The platform must implement two factor age verification (ID card scanning+facial recognition comparison) -Prohibition: Promotion on social media platforms such as Facebook and WhatsApp -Draft bill: Ban on sales within 50 meters of schools

Age Restrictions

18+

Hardware Requirements

-Must comply with CE certification requirements -Child Protective Packaging: Draft Bill Requires Compliance with International Standards -Lithium batteries must be labeled with rated capacity (mAh) and voltage range

Packaging Requirements

Health warning (proposal included) - Child protective packaging requirements - Mandatory ingredient list: nicotine content, production batch number, shelf life - Child warning: "Keep away from children"

Advertising Restrictions

-Total ban: television, radio, outdoor billboards -Social media only allows factual product descriptions (prohibiting taste and flavor inducing vocabulary) -Prohibit discount promotions such as' buy one get one free ' -The draft bill requires all advertisements to be prohibited, especially marketing targeting minors

Policy Documents

-Electronic Nicotine Delivery Systems (Regulatory) Act (approved by Senate Committee in January 2026, pending review) -Electronic Cigarette Control Regulations 2023 (SRO 492 (I)/2023) -Article 12 of the Drug Law (classifying nicotine containing electronic cigarettes as controlled drugs) -Amendment to the Tobacco Tax Act (2024 Addition of Special Consumption Tax on Electronic Cigarettes)

Competent Authorities

-Pakistan Medicines Agency (DRAP): Approval of Nicotine Containing Products -Ministry of Health: Developing Public Health Policies -Federal Tax Commission (FBR): Regulating Tax Compliance -Pakistan Standards and Quality Control Authority (PSQCA): Product Quality Certification -Provincial health department: responsible for local law enforcement

Policy Details

In 2026, Pakistan does not have clear and unified regulations for electronic cigarette regulation, and electronic cigarettes are in a "grey market" state. The official tax rate is over 100%, forcing businesses to turn to informal channels. The bill is currently in the inter ministerial review stage, and after being formally submitted to the Senate, the electronic cigarette market will face stricter regulation
Last Updated: 2026-10