Malaysia
RestrictedOnline Sales
Prohibited
Offline Sales
Allowed
Legal Age
18+
Ban Scope
Partial
Allowed Product Types
Pod SystemDisposableRefillable
Purchase Channels
Specialty StoreConvenience StoreSupermarket
Complete Policy Details
Sales Bans
At the federal level, there is currently no nationwide ban
State level comprehensive ban on sales: Johor (effective from 2016), Kelantan (effective from 2016), Terengganu (effective from August 1, 2025), and Perlis (effective from August 1, 2025) all prohibit the sale of electronic cigarettes
Latest Developments
/The upper limit of nicotine concentration will be further reduced: Starting from October 1, 2025, the maximum nicotine concentration in electronic cigarette liquids will be reduced from 35mg/mL to 20mg/mL; Starting from October 1, 2026, there will be a further decrease (from 20mg/mL to 10mg/mL). The Ministry of Finance has received a proposal from the Ministry of Health to increase the consumption tax on electronic cigarette liquids from 40 cents per milliliter (RM0.40) to RM4.00/ml (1000% increase). The proposal has been submitted to the Ministry of Finance for inclusion in the 2026 fiscal budget review. Johor, Kelantan, Terengganu, and Perlis have all banned the sale of electronic cigarettes.
Policy Trends
/The nicotine concentration will be further reduced to 10mg/mL starting from October 1, 2026. The tax rate may be significantly increased to RM4.00/ml in the 2026 budget proposal (to be submitted to Congress in October). There is a possibility of banning the sale of electronic cigarettes in the future. The Ministry of Health's Electronic Cigarette Control Act (GEG, Generative Endgame) is subject to uncertainty due to political changes, but the Ministry of Finance has received a tax adjustment proposal by October 2025.
Taxation
Import tax (wholesale): 10%. Value added tax (retailer): 17% SST (sales and service tax). Non nicotine electronic liquid consumption tax of RM0.40/mL (effective from May 2023). Nicotine free liquid tax RM0.40. Non nicotine electronic liquids (0%) are exempt from consumption tax. The 2026 budget proposal proposes to increase the nicotine e-liquid tax to RM4.00/mL.
Sales Channel Restrictions
Completely prohibit vending machines and online sales (including nicotine containing products). Nicotine free products can be sold online. Tobacco products are prohibited from sale and must be hidden and displayed.
Age Restrictions
18+
Flavour Restrictions
No national restrictions. The market prefers fruit and dessert flavors such as blueberries, banana ice, grapes, mangoes, etc.
Product Specifications
Nicotine concentration limit: ≤ 35mg/mL → ≤ 20mg/mL from October 1, 2025; From October 1, 2026, ≤ 10mg/mL. Bottled e-liquid ≤ 15mL. The use of vitamins, caffeine, and taurine is prohibited. NPRA has set a plan to reduce to 20mg/mL by October 2025 and further to 10mg/mL by 2026, with a simultaneous limit of ≤ 15mL for e-liquid capacity.
Hardware Requirements
There is no national mandatory specification standard, and there is no limit to nicotine concentration (which has been reduced to ≤ 20mg/mL (October 2025) and to 10mg/mL in 2026, with a capacity of ≤ 15mL). Imported nicotine electronic cigarettes must be registered as drugs with NPRA; Nicotine free products are subject to SIRIM QAS voluntary certification management (2022 Electronic Cigarette Product Instructions (Certification and Labeling) Order, which is still delayed in implementation).
Packaging Requirements
Health Warning: Nicotine containing product packaging must display a mandatory health warning by 2026. The warning is "AMARAN: Rokok elektronik mengandungi nikotin yang berbahaya dan boleh menyebabkan kanser". Please indicate 'Jauhkan daripada jangkauan kanak kanak'. The bottle body must be labeled as "nicotine containing" or "nicotine free". NPRA 2024 (Guidance Document No. 2/2024) has strengthened the scope and font size requirements for health warnings.
Advertising Restrictions
Completely prohibit advertising of nicotine containing products unless a drug license is obtained; Nicotine free product advertising is legal, but monitored by the Malaysian Medicines Agency (MOH). Starting from 2024, social media promotion of nicotine containing products will be prohibited.
Notification Requirements
Manufacturers, distributors, and retailers are required to register their business activities with the Ministry of Trade (non mandatory). The production of nicotine containing products requires NPRA registration as a drug. Imported nicotine containing products require DCA registration.
Policy Documents
《2024Control of Tobacco Product (Amendment) (No. 2) Regulations 2015 (PU(A) 179/2015)；Poisons Act 1952 (Act 366) — Section 2 (Nicotine is listed in the First Schedule)；Control of Drugs and Cosmetics Regulations 1984；Guideline on Production, Distribution and Marketing of Electronic cigarettes without nicotine (NPRA, 2017, Updated 2024)；Department of Standards Malaysia；Royal Malaysian Customs Department (JKDM)
Competent Authorities
Ministry of Health (MOH), National Pharmaceutical Regulatory Agency (NPRA), Ministry of Trade (KPDNHEP/KPDN)(Kementerian Perdagangan Dalam Negeri Dan Kos Sara Hidup), Department of Standards Malaysia (DSM, SIRIM QAS International), Royal Malaysian Customs Department (JKDM)
Other
State level differentiation: Johor, Kelantan, Terengganu, and Glass City have completely banned the sale of electronic cigarettes. Selangor will mandate counter sales starting from April 2025, requiring products to be concealed. Penang and other states plan to increase law enforcement efforts.
Policy Details
/The upper limit of nicotine concentration will be further reduced: Starting from October 1, 2025, the maximum nicotine concentration in electronic cigarette liquids will be reduced from 35mg/mL to 20mg/mL; Starting from October 1, 2026, there will be a further decrease (from 20mg/mL to 10mg/mL). The Ministry of Finance has received a proposal from the Ministry of Health to increase the consumption tax on electronic cigarette liquids from 40 cents per milliliter (RM0.40) to RM4.00/ml (1000% increase). The proposal has been submitted to the Ministry of Finance for inclusion in the 2026 fiscal budget review. Johor, Kelantan, Terengganu, and Perlis have all banned the sale of electronic cigarettes.
/The nicotine concentration will be further reduced to 10mg/mL starting from October 1, 2026. The tax rate may be significantly increased to RM4.00/ml in the 2026 budget proposal (to be submitted to Congress in October). There is a possibility of banning the sale of electronic cigarettes in the future. The Ministry of Health's Electronic Cigarette Control Act (GEG, Generative Endgame) is subject to uncertainty due to political changes, but the Ministry of Finance has received a tax adjustment proposal by October 2025.
Last Updated: 2026-10