IT

Italy

Legal
🌐
Online Sales
Allowed
🏪
Offline Sales
Allowed
🎂
Legal Age
18+
🚫
Ban Scope
None

Allowed Product Types

Pod SystemRefillable

Purchase Channels

Specialty StoreTobacco ShopPharmacyOnlineVending Machine

Required Certifications

EU TPD

Complete Policy Details

Latest Developments

By July 2025, ADM (Customs and Monopoly Bureau) has completed the enforcement whitelist for "prohibited candy/dessert flavor descriptions", and any product containing words such as "candy", "dessert", "ice cream" will be prohibited from import. The 2025 fiscal bill proposes an annual increase in the consumption tax on electronic cigarettes (0.16 euros/mL in 2025 → 0.19 euros/mL in 2026).

Policy Trends

The Italian Ministry of Health and ADM continue to tighten supervision and crack down severely on taste description violations. It is expected that the new bill will further restrict the sale of flavored electronic cigarettes, possibly implementing full flavor bans in sync with Germany, France, and other countries. The 2025 budget bill plans to ban the sale of disposable electronic cigarettes from 2026 onwards.

Taxation

Value added tax of 22%. Tariff of 3.7%. Stamp duty invoice: Products containing nicotine: 0.131303 euros/mL (tax included from Q4 2022 onwards). Nicotine free products: 0.087535 euros/mL. ADM regulations require retailers to update their licenses every two years. Importers are required to pay consumption tax. The 2025 fiscal bill proposes an electronic cigarette consumption tax of 0.16-0.19 euros/mL. It is planned to levy an environmental tax (1 euro/disposable device or 5 euros/device) and add a customs code 8517.79.00 to ADM.

Sales Channel Restrictions

Online sales are limited to specialty stores (e-cigarette shops, tobacco shops, pharmacies, Hukou sales) and tax warehouses only. The vending machine requires an age verification system (18+control for adult venues). Retailers must hold a valid two-year license issued by the local ADM (with over 50% of revenue coming from hardware and e-liquid). IT requires tax warehouse code display and traceable payment system.

Age Restrictions

18+

Flavour Restrictions

Unrestricted (but ADM prohibits the use of certain descriptive terms: bio, elixir, emotion, energy, euphoria, extra, harmony, light, magic, mild, mystic, natural, oblivion, passion, soft, strong, super, supreme, sweet, ultra, wonder, young Etc.).

Product Specifications

Nicotine ≤ 20mg/mL; Disposable ≤ 2mL; refill container ≤ 10mL (without nicotine refill and no capacity limit). Prohibit CMR substances and pigment additives. In November 2004, ISS guidelines set stricter heavy metal standards than the European Union, including formaldehyde ≤ 0.35mg/L and acrolein ≤ 0.081mg/L.

Hardware Requirements

Cigarette butts require food grade PCTG or 316L stainless steel. Anti leakage inverted for 24 hours without leakage. The battery complies with the IEC 62133-2 explosion-proof standard and is equipped with overcharge/overdischarge/short circuit protection. Child protection design (tested according to EN ISO 8317). The device needs to be equipped with an automatic locking function (power off after 5 minutes of idle). The label must be in Italian. ADM requires retailers to renew their licenses every two years.

Packaging Requirements

Health Warning: Nicotine containing products must have an Italian warning "Prodotto contentente nicotina..." covering 65% of the packaging area. Nicotine free products must have "Il prodoteto pu ò contenere sostanze pericolose per la salt." (may contain substances that are harmful to health). Packaging prohibits similar elements in food/cosmetics and economic incentives. The instruction manual must include usage/storage instructions, contraindications, etc. (in Italian). Packaging prohibits misleading designs such as metal reflection.

Advertising Restrictions

TV, print, radio and Internet advertising are prohibited. Only outdoor advertising (billboards), sponsorship without cross-border impact, point of sale advertising (in store display), and non promotional information display on the brand's official website are allowed.

Notification Requirements

Nicotine containing products must be notified to the Ministry of Health through EU-CEG (6 months prior to market launch), while nicotine free products must be registered with ADM. Notification fee: New notification fee of 327.85 euros, annual fee of 293.53 euros, major modification fee of 108.23 euros. Submit market data (sales volume, preferences, etc.) to the Ministry of Health and the Ministry of Economy and Finance before December 31st each year. A system for collecting adverse health effects must be established.

Policy Documents

Decreto Legislativo 104/2022 (TPD Implementation Act, July 15, 2022); Legge 128/2013 (November 2013); Legislative Decree No. 504 (October 26, 1995）； Decreto 67/1999； Legge di Bilancio 2021 (Law 178/2020)； Law 15/2022 (March 2022)

Competent Authorities

Ministry of Health； Economy and Finance Ministry； Customs and Monopolies Agency (ADM)； Higher Health Institute (ISS)； Italian Medicines Agency (AIFA)； ANAFE Confindustria

Policy Details

By July 2025, ADM (Customs and Monopoly Bureau) has completed the enforcement whitelist for "prohibited candy/dessert flavor descriptions", and any product containing words such as "candy", "dessert", "ice cream" will be prohibited from import. The 2025 fiscal bill proposes an annual increase in the consumption tax on electronic cigarettes (0.16 euros/mL in 2025 → 0.19 euros/mL in 2026). The Italian Ministry of Health and ADM continue to tighten supervision and crack down severely on taste description violations. It is expected that the new bill will further restrict the sale of flavored electronic cigarettes, possibly implementing full flavor bans in sync with Germany, France, and other countries. The 2025 budget bill plans to ban the sale of disposable electronic cigarettes from 2026 onwards.
Last Updated: 2026-10