There is no nationwide ban, but some provinces have restrictions: Aceh Special Administrative Region: All sales of electronic cigarettes are prohibited (Local Health Regulations No. 12 of 2023)

In May 2026, the Indonesian Food and Drug Administration (BPOM) will be granted the authority to supervise the distribution of electronic cigarettes nationwide and collaborate with the National Narcotics Control Agency (BNN) to combat the use of adulterated e-liquids. Although BNN proposes a comprehensive ban on electronic cigarettes to combat drug risks, BPOM tends to take a more targeted approach, focusing on strengthening control over illegal products lacking tax receipts, rather than a complete ban - illegal electronic cigarettes are the main source of drug pollution.

1. Comprehensive strict management: Indonesia's electronic cigarette regulatory experience has gone through a "three-step" process from initial recognition, health warnings and advertising restrictions, to full chain compliance. Currently, it has entered a mature regulatory stage that is as strict as traditional tobacco

• Consumption tax: Nicotine containing e-liquid: 65% ad valorem tax (CIF price+customs duty) Hardware equipment: 10% ad valorem tax Value added tax: 11% standard tax rate • Tariff: HS Code 8543.70.00 Import tariff of 15%

Age verification: Fully implement 21+age verification, and the Retail Association requires all member stores to strictly implement and display relevant logos Sales prohibited area: Electronic cigarettes are prohibited from being sold within 200 meters of educational institutions Import restriction: Import license is only valid for API-U (General Importer) or API-P (Manufacturer's Own Use) certified enterprises, and SNI+VPTI certification must be completed Offline: Point of sale advertising, promotions, and sponsorship activities are strictly restricted, and Jakarta has included electronic cigarettes in smoke-free areas, with fines and even criminal penalties for violators Tightening and rapid contraction of imported tobacco liquids: In 2026, imported tobacco liquids must obtain approval from the Ministry of Health BPOM、 Multiple licenses from the Ministry of Industry and SNI Prohibition of vending machine sales Cross border remote sales are strictly controlled by import licenses, and illegal imports face criminal risks

21 years old (revised Consumer Protection Law of 2023)

Tobacco, mint, fruit and other flavors are allowed, but descriptive vocabulary related to underage marketing (such as "candy" and "ice cream") may be restricted.

Nicotine concentration: ≤ 50 mg/mL (one of the highest limits in the world) Smoke cartridge capacity: Smoke cartridge ≤ 3 mL; Bottled e-liquid ≤ 30 mL; Disposable equipment e-liquid capacity limit aligned with HPTL framework Prohibited substances: CBD/THC and other cannabinoid ingredients are prohibited; Prohibit additives such as vitamins and caffeine; Prohibit sweeteners and artificial colors Additive management: adopting a dual track system of negative list and scientific proof, requiring cross validation by two different laboratories Ingredient testing: Each "product variant" (with different flavors/concentrations, i.e. new variants) must obtain a nicotine content report from a BPOM accredited laboratory Synthetic nicotine included in regulation

SNI certification: All electronic cigarette devices must pass the Indonesian National Standards (SNI) certification VPTI Technical Investigation: Imported electronic cigarettes must complete VPTI (Technical Investigation License) certification Child friendly design: must comply with international child safety standards Leak proof design: Must meet BPOM technical requirements Battery safety: Must comply with Indonesian electrical safety standards The new minimum retail price regulation for electronic cigarettes has been implemented by 2025

Health Warning: Covering 50% of the front area of the packaging, with Arial Bold font on a black background and yellow text. Each variant must have 5 sets of warning images, evenly distributed during production (20% per set) The words "nicotine containing" and "prohibited for those under 21 years old and pregnant women" must be marked at the same time The packaging must indicate the e-liquid composition and nicotine content, production code, production date, importer name and address Prohibit suggestive words such as "low toxicity" and "gentle"; Prohibit designs that attract children, such as food, fruits, cartoon images, etc

Social media completely prohibits (including podcasts) electronic cigarette advertising or publicity, and TV, radio, print, Internet and outdoor advertising Banned: Consumer celebrity endorsements, sponsorship activities, and promotional discounts Only professional industry exhibitions and B2B publications are allowed (non consumer oriented) After the cooperation between BPOM and BNN in 2026, the joint law enforcement efforts online and offline will be further strengthened

BPOM pre-market report: New variants or changes in formula/packaging/manufacturer/importer must be submitted, including testing reports, ingredient lists, packaging samples with 5 sets of warning images, and laboratory accreditation certificates BPOM will conduct a completeness review within 7 working days, and any missing items will not be able to be listed Nicotine containing products must be registered with BPOM and a toxicology report must be submitted All companies producing, importing, or selling electronic cigarettes in Indonesia must comply with the HPTL framework; Enterprises that fail to meet standards face warnings, delisting, and criminal risks Importers must complete SNI certification and VPTI technical investigation

BPOM Regulation No. 8/2023 on Electronic Nicotine Delivery Systems Ministry of Finance Regulation No. 35/PMK.010/2024 Industry Ministry Decree No. 12/2024 on Local Content Requirements

1. The National Agency of Drug and Food Control (BPOM/POM) is currently the most important public institution related to electronic cigarettes; Generally responsible for food, medicine, cosmetics, and pharmaceuticals 2 Directorate of Public Health 3 Ministry of Trade 4 The National Standardisation Agency (BSN) 5 Directorate General of Customs and Excise 6 National Consumer Protection Agency (BPKN) 7 Coordinating Ministry for Economic Affairs 8 Ministry of Health 9 Ministry of Industry 10 Ministry of Finance