Hungary
RestrictedOnline Sales
Prohibited
Offline Sales
Allowed
Legal Age
18+
Ban Scope
None
Allowed Product Types
Pod SystemDisposableRefillable
Purchase Channels
Tobacco Shop
Required Certifications
EU TPD
Complete Policy Details
Latest Developments
On April 7, 2026, the Hungarian Regulatory Activities Authority (SZTFH) took stricter measures against online sales of tobacco products to minors, with fines of up to 500 million Hungarian forints (approximately 1.3 million euros) for violations
Policy Trends
1. Seasoning electronic cigarettes are completely prohibited. Hungary does not allow any flavor of electronic cigarettes.
Hungary implements an "exclusive authorization system for tobacco sales": the only legal channel is the "Nemzeti Doh á ny Bolt" (National Tobacco Store), and supermarkets, convenience stores, and online platforms are all prohibited from selling cigarettes.
The policy direction of the new ruling party towards new tobacco products after the 2026 election is still unclear.
4. Continuously strengthen law enforcement efforts against illegal markets, with NAV and SZTFH jointly cracking down on illegal trade.
Taxation
The Tobacco Products Act (Act No. 42 of 2016) has been revised multiple times
National Center for Public Health (NNK) Executive Order (2024)
EU TPD Directive Domestic Conversion Regulation
National Taxation and Customs Administration (NAV) Electronic Cigarette Product Execution Rules
Sales Channel Restrictions
The only legal channel: Nemzeti Doh á ny Bolt, supermarkets, convenience stores, and online platforms are all banned from selling.
The vending machine is not open
Online sales are completely prohibited
Tobacco products are only sold in licensed tobacco stores, and illegal trade faces penalties from tax authorities and SZTFH sanctions.
Age Restrictions
18+
Flavour Restrictions
Only tobacco flavor is allowed
Product Specifications
Nicotine concentration: ≤ 20 mg/mL (EU TPD standard)
Cigarette cartridge capacity: ≤ 2 mL; bottled e-liquid ≤ 10 mL [original table data]
Prohibit all flavors: No flavors of electronic cigarettes are allowed
Prohibited substances: Vitamin E acetate, caffeine, taurine and other stimulants; All artificial sweeteners (from September 2024 onwards)
Hardware Requirements
Mandatory CE certification+local supplementary testing in Hungary
Battery safety: must comply with MSZ EN 62133 standard
Leak proof design: must pass a 24-hour inverted test
Child safety lock: must comply with ISO 8317 standard
Packaging Requirements
65% of the area on both sides is covered with health warning graphics and text
Mandatory warning in Hungarian: Nicotine content and health risks statement
Neutral packaging: The brand name is limited to standard fonts
Mandatory labeling: ingredient list (in descending order), nicotine content (mg/mL and%), production batch number, shelf life, manufacturer information
Prohibited: logos, patterns, decorative elements, misleading advertising
Advertising Restrictions
Completely prohibited:
All media advertisements (including promotion by social media influencers)
Sponsorship of sports/cultural activities
Discount promotion (including member point redemption)
Exception: Professional exhibitions (must be registered with NNK in advance), product parameter displays in non-public areas of the store
Notification Requirements
Approval agencies: National Center for Public Health (NNK) (Health Risk Assessment), State Administration of Taxation and Customs (NAV) (Tax Registration)
Required to submit: EU-CPG system registration certificate, Hungarian language product manual, nicotine release testing (ISO 20768 standard), heavy metal migration testing (lead, cadmium, mercury, etc.), battery safety certification (EN 62133), Hungarian authorized representative contract, environmental recycling agreement
Cost: Approximately 50000 Hungarian forints/SKU (notification fee)
Approval cycle: 20 working days for preliminary review+60 working days for technical evaluation+15 working days for final review, valid for 3 years
Annual update: Submit sales data report before March 31st each year
Policy Documents
The Tobacco Products Act (Act No. 42 of 2016) has been revised multiple times
National Center for Public Health (NNK) Executive Order (2024)
EU TPD Directive Domestic Conversion Regulation
National Taxation and Customs Administration (NAV) Electronic Cigarette Product Execution Rules
Competent Authorities
National Center for Public Health (NNK): Health Risk Assessment, Product Approval
State Administration of Taxation and Customs (NAV): Tax supervision, market inspection, and crackdown on illegal trade
Regulatory Activity Supervision Bureau (SZTFH): Punish violations of selling tobacco products to minors
Consumer Protection Bureau (NFH): Handling Complaints of Violations
Policy Details
On April 7, 2026, the Hungarian Regulatory Activities Authority (SZTFH) took stricter measures against online sales of tobacco products to minors, with fines of up to 500 million Hungarian forints (approximately 1.3 million euros) for violations
1. Seasoning electronic cigarettes are completely prohibited. Hungary does not allow any flavor of electronic cigarettes.
Hungary implements an "exclusive authorization system for tobacco sales": the only legal channel is the "Nemzeti Doh á ny Bolt" (National Tobacco Store), and supermarkets, convenience stores, and online platforms are all prohibited from selling cigarettes.
The policy direction of the new ruling party towards new tobacco products after the 2026 election is still unclear.
4. Continuously strengthen law enforcement efforts against illegal markets, with NAV and SZTFH jointly cracking down on illegal trade.
Last Updated: 2026-10