Finland

Restricted

🌐

Online Sales

Prohibited

🏪

Offline Sales

Allowed

🎂

Legal Age

18+

🚫

Ban Scope

Partial

Allowed Product Types

Pod SystemRefillable

Purchase Channels

Tobacco ShopSpecialty StorePharmacy

Required Certifications

EU TPD

Complete Policy Details

Sales Bans

Disposable e-cigarettes: From October 2023, all sales are fully prohibited (including non-nicotine products).

Latest Developments

Policy Trends

1. Finland continues to pursue one of the world's strictest tobacco control policies, aligned with the position of prohibitionist health experts, and the government plans to implement additional control measures, including raising the age limit to 20 and expanding smoke-free environments to e-cigarettes. 2. The e-cigarette flavor ban is not expected to be lifted, as the government parties supporting the ban hold a dominant position. 3. The government proposal would completely ban nicotine pouches (smokeless nicotine products) in non-tobacco, non-mint/menthol flavors starting in 2026, further tightening flavor restrictions.

Taxation

E-liquid containing nicotine excise duty: €0.40/mL (from 1 January 2026) E-cigarette excise duty is approximately 10% of that on traditional cigarettes VAT: 24% (standard rate) Disposable devices are legal but subject to the corresponding excise duty

Sales Channel Restrictions

Prohibition of domestic online sales and cross-border distance sales Prohibition of vending machine sales Sales are restricted to licensed tobacco stores (tupakkamyynti), authorised specialist e-cigarette shops and pharmacies Prohibition of health claims for e-cigarettes Physical counters must conceal displays; consumers may not self-serve directly Prohibition of free distribution to the public, samples, discounts

Age Restrictions

18+

Flavour Restrictions

Flavored e-cigarettes other than tobacco are fully banned (including menthol/mint). Only pure tobacco flavor is allowed for sale.

Product Specifications

Nicotine concentration: ≤20 mg/mL Pod capacity: ≤2 mL (closed system) Bottled e-liquid: ≤10 mL (containing nicotine) Prohibited additives: diacetyl, acetoin, vitamin E acetate; caffeine, taurine and other stimulants prohibited From 2026, non-tobacco-flavored nicotine pouches fully prohibited All ingredients must be disclosed to trace level (≥0.01%)

Hardware Requirements

Containers must be child-resistant and tamper-evident Battery safety: mandatory IEC 62133 certification + Finnish electrical safety standards (SFS 6000) Leak-proof testing: passed SFS EN 16156:2023 inversion test From July 2025, neutral packaging, any brand design elements prohibited Temperature control limits: nickel alloy ≤275°C, titanium alloy ≤315°C

Packaging Requirements

From May 1, 2026, plain packaging must be adopted Health warnings: must cover 65% of the front and back surfaces Graphic warnings: images of diseased organs (from the standardized image library designated by THL) Mandatory labeling: nicotine content (mg/mL and %), ingredient list (in descending order), production batch number, shelf life Prohibited: any brand logo (only the manufacturer name in small standard font is allowed), food/fruit patterns, misleading claims (such as "natural," "environmentally friendly," "lower harm") Packaging materials: FSC-certified cardboard; inner bottle made of transparent PET food-grade plastic

Advertising Restrictions

Comprehensive prohibition of all direct and indirect e-cigarette advertising and promotion: All traditional media (television, radio, print, outdoor, cinema) All digital channels (websites, social media, paid advertising, influencer/KOL collaborations) Prohibition of sponsored events, discount promotions, buy-one-get-one offers, free samples The only exception: professional B2B trade shows (prior application to THL required, entry restricted to industry personnel only)

Notification Requirements

Mandatory pre-market notification: Manufacturers/importers must submit a notification through the THL e-cigarette registry (THL Savuke rekisteri) before placing a new product on the market The notification must include: manufacturer/importer information (must have a Finnish entity or authorized representative), complete ingredient analysis (issued by an ISO 17025 laboratory), emissions test report (in accordance with ISO 20768), toxicological risk assessment, packaging and labeling samples (Finnish + Swedish) Fees are charged according to the THL fee schedule Health claims for e-cigarettes are prohibited

Policy Documents

Tobacco Act (Tupakkalaki 549/2016), as amended multiple times (latest 2025) Act on Excise Duty on Tobacco Products (Laki tupakkatuotteiden valmisteverosta 1470/2019), amended 2025 Decree on Electronic Cigarettes (Valtioneuvoston asetus sähkösavukkeista 2023/890) Recycling Act (Kierrätyslaki 2024/222) electronic cigarette environmental recycling provisions THL Enforcement Guidelines (2025/03)

Competent Authorities

Finnish Institute for Health and Welfare (THL): Product notification, enforcement supervision, health risk assessment Ministry of Social Affairs and Health (STM): Legislative and policy formulation Finnish Tax Administration (Vero): Excise duty collection Finnish Customs (Tulli): Cross-border import control Finnish Safety and Chemicals Agency (Tukes): Battery and electrical safety certification Finnish Environment Institute (SYKE): Environmental recycling responsibility supervision Consumer Ombudsman (KKV): Advertising and age verification violation enforcement

Other

Use of e-cigarettes is prohibited in public places by law E-cigarettes are distinguished from pharmaceutical marketing authorizations: approved pharmaceutical nicotine inhalers are not subject to the Tobacco Act Individuals are prohibited from bringing e-cigarettes into the country from outside the EU (including duty-free shops); violators may face confiscation and fines Importers and manufacturers must join a Finnish Producer Responsibility Organization (PRO) and pay annual recycling fees

Policy Details

1. A 2025 government proposal will raise the legal smoking age from 18 to 20 and expand public place smoking bans to e-cigarettes. Disposable e-cigarette devices are legal but strictly regulated. Online and cross-border sales of e-cigarettes are prohibited, and all non-tobacco flavors (including menthol/mint) are banned. 2. Taxes will increase year by year: in 2026, Finland's excise tax on smokeless nicotine products in liquid form is €0.40/mL, and the e-cigarette excise tax will continue to be kept at around 10% of that on traditional cigarettes. 3. From May 1, 2026, e-cigarettes and refill containers must use plain packaging. 4. The government plans to further restrict flavorings for nicotine pouches (nicotine pouches), allowing only artificial tobacco flavor and mint flavor. 1. Finland continues to pursue one of the world's strictest tobacco control policies, aligned with the position of prohibitionist health experts, and the government plans to implement additional control measures, including raising the age limit to 20 and expanding smoke-free environments to e-cigarettes. 2. The e-cigarette flavor ban is not expected to be lifted, as the government parties supporting the ban hold a dominant position. 3. The government proposal would completely ban nicotine pouches (smokeless nicotine products) in non-tobacco, non-mint/menthol flavors starting in 2026, further tightening flavor restrictions.

Last Updated: 2026-10