AM

Armenia

Restricted
🌐
Online Sales
Allowed
🏪
Offline Sales
Allowed
🎂
Legal Age
18+
🚫
Ban Scope
None

Allowed Product Types

Pod SystemDisposableRefillable

Purchase Channels

Convenience StoreSupermarketOnline

Complete Policy Details

Latest Developments

On April 24, 2026, the Armenian government approved technical regulations for tobacco alternatives, setting mandatory requirements for innovative nicotine containing products and tobacco alternatives (e-cigarettes, nicotine bags, etc.) for the first time. These products were not regulated before this regulation. The main measures include: prohibiting the display of tobacco substitutes at sales points (to be implemented from April 24, 2026); Treating traditional tobacco and tobacco substitutes equally within the territory of the Republic; The government is drafting a tax supplement bill to appropriately tax new alternatives. Prime Minister Pashinyan emphasized that the sole purpose of all regulation is to protect public health.

Policy Trends

1. Electronic cigarette sales are allowed but with strict restrictions: Armenia allows retail sales of electronic cigarettes, but is subject to location based sales restrictions and minimum purchase age regulations. The ban on displaying tobacco products (including electronic cigarettes) at sales points has been implemented since January 1, 2022. 2. The government plans to ban the sale of nicotine containing electronic cigarettes in the short term (according to GSTHR data). 3. In 2026, the government is formulating a tax supplement bill to include new tobacco alternatives in appropriate tax areas and impose appropriate taxes (Finance Minister Tigran Khachatryan stated). 4. Restrictions on the use of public places: The law prohibits the use of electronic cigarettes in most indoor public places, workplaces, and public transportation. But it is allowed to be used in designated areas of the airport, residential psychiatric care facilities, water and railway transportation.

Taxation

Import tariff for consumer goods: 10%, import tariff for means of production: 0% Value added tax: 20% (uniformly levied on all imported goods) Levying consumption tax on tobacco and alcoholic beverages At present, electronic cigarettes are in a "light tax" state (due to the lack of specialized tax regulations). In 2026, the Ministry of Finance, the Ministry of Economy, and the National Revenue Commission are jointly formulating a tax supplement bill to include new alternatives in appropriate tax areas. In June 2025, the National Revenue Council (SRC) discovered that an electronic cigarette import and sales company was suspected of tax evasion, with an amount exceeding 142 million dirhams (nearly 370000 US dollars).

Sales Channel Restrictions

Allow retail sales, but subject to location based sales restrictions and minimum purchase age restrictions Prohibit the public display of tobacco products (including traditional cigarettes, electronic cigarettes, and electronic nicotine delivery devices) in trade centers or public dining establishments. This ban has been in effect since January 1, 2022 Prohibit product display at sales points (product display in duty-free shops is allowed even though consumers cannot access it) Online sales: The law does not provide clear regulations, therefore it is interpreted as allowing online sales Prohibited from selling to minors under the age of 18

Age Restrictions

18+

Flavour Restrictions

Partial restriction: The use of 15 specific plant-based seasoning substances is prohibited (see product specification restriction column for details). Seasoning substances that are not on the above-mentioned prohibited list are not explicitly prohibited by law.

Product Specifications

Nicotine concentration: ≤ 20 mg/mL (EU TPD standard) Cigarette cartridge capacity: ≤ 2 mL; bottled e-liquid ≤ 10 mL Prohibit the following additives: vitamins and other additives that create an impression of health benefits; Caffeine, taurine, and other stimulants related to energy or vitality; Additives with emission coloring characteristics; Additives that promote inhalation or absorption of nicotine; Additives with carcinogenic, mutagenic, or reproductive toxicity (CMR) properties in an unheated state Prohibited substances: solanine acid, birch tar, bitter almond oil, camphor oil, juniper tar, camphor oil, camphor, coumarin, lateral cypress, safflower, lateral cypress ketone, etc Flavor substance restrictions: The following plant extracts are prohibited from being used as spices: bitter night shadow stem, camphor wood, fern rhizome, Eurasian mint, bitter wood, soap bark, mugwort, Yunxiang leaf, yellow camphor leaf/wood/root bark, yellow clover, sweet clover, East cardamom, vanilla plant, and fragrant clover

Hardware Requirements

Electronic cigarettes and filling containers must be certified according to the safety technical regulations specified in Decision No. 155-N The packaging must comply with child and tamper proof requirements (technical regulations apply) The health warning must cover 30% of the front area of the packaging, with the text warning "Contains nicotine, which is toxic and additive" (in Armenian) Electronic cigarette products must be notified by the Drug, Tobacco, and Alcohol Control Department (NTRAKD)

Packaging Requirements

Health Warning: A plain text warning must be displayed, covering 30% of the front area of the packaging, with the warning message "Contains nicotine, which is toxic and additive" (Armenian) Information that must be included in the packaging or packaging: product name/description; Manufacturer/importer contact information; Warning statement; Product usage instructions; Ingredient list (in descending order by weight); Nicotine dosage; Batch number; Armenian language information Starting from April 2026, it is prohibited to display tobacco substitute packaging at sales points, and products can only be stored for purchase in non open areas. Technical regulations explicitly prohibit the open display of any product.

Advertising Restrictions

Advertising and promotion of electronic cigarettes are generally prohibited Allow non paid depictions of electronic cigarette products and usage in adult programs, provided they are accompanied by health warnings All forms of electronic cigarette sponsorship are prohibited The Advertising Law prohibits advertising in sales points and all media

Notification Requirements

Electronic cigarettes are regulated by the 2020 Law on Reducing and Preventing Damage Caused by the Use of Tobacco Products and Substitutes, and manufacturers/importers must comply with the provisions of the law Must comply with Decision No. 155-N (Technical Regulations on Safety of Tobacco Substitutes) Notification must be submitted to the EU through the EU-CEG system before listing (as a neighboring country of the EU participating) The government is formulating a tax supporting bill to include new alternatives in the tax field

Policy Documents

The 2020 Law on Reduction and Prevention of Damage Caused by the Use of Tobacco Products and Substitutes for Them and subsequent amendments Decision No. 155-N: Approval of Safety Technical Regulations for Tobacco Alternative Products Amendment to the Advertising Law: Prohibition of Advertising in Sales Points and All Media Tobacco Sales, Consumption and Use Restriction Act Technical regulations for tobacco substitutes approved by the government in April 2026

Competent Authorities

Ministry of Health: Developing and implementing tobacco control policies State Revenue Committee (SRC): Tax Collection, Customs Control, Tax Inspection Ministry of Economic Affairs: Participate in the formulation of tax supporting bills Office of Inspection Bodies Coordination: Law Enforcement Supervision Drug, Tobacco and Alcohol Control Department (NTRAKD): Product Notification

Policy Details

On April 24, 2026, the Armenian government approved technical regulations for tobacco alternatives, setting mandatory requirements for innovative nicotine containing products and tobacco alternatives (e-cigarettes, nicotine bags, etc.) for the first time. These products were not regulated before this regulation. The main measures include: prohibiting the display of tobacco substitutes at sales points (to be implemented from April 24, 2026); Treating traditional tobacco and tobacco substitutes equally within the territory of the Republic; The government is drafting a tax supplement bill to appropriately tax new alternatives. Prime Minister Pashinyan emphasized that the sole purpose of all regulation is to protect public health. 1. Electronic cigarette sales are allowed but with strict restrictions: Armenia allows retail sales of electronic cigarettes, but is subject to location based sales restrictions and minimum purchase age regulations. The ban on displaying tobacco products (including electronic cigarettes) at sales points has been implemented since January 1, 2022. 2. The government plans to ban the sale of nicotine containing electronic cigarettes in the short term (according to GSTHR data). 3. In 2026, the government is formulating a tax supplement bill to include new tobacco alternatives in appropriate tax areas and impose appropriate taxes (Finance Minister Tigran Khachatryan stated). 4. Restrictions on the use of public places: The law prohibits the use of electronic cigarettes in most indoor public places, workplaces, and public transportation. But it is allowed to be used in designated areas of the airport, residential psychiatric care facilities, water and railway transportation.
Last Updated: 2026-10